Kickstarter Backers And Their Benefits
Did you know that there is a lot of disposable income? In one year, some Americans have around $21,000 per year as discretionary income. If the income bracket is high they spend more on things that are outside their needs. Despite the fact that they save, they also spend quite a bit on fun things, movies and furniture.
If someone wants to fund their kickstarter campaign that money is not seen. You may not full rights but there is the concern on why there is little activity by people.
You could be thinking that your incentives are not as good, maybe your idea is not good at all or where the problem lies.
Below is a look at what you could or could not be doing so that your efforts can be maximized.
Not all the seasoned marketers practice the 80/20 rule which also known as the Pareto rule despite the fact that they all fully understand it. You will find that you don’t have backers if you are using broad strokes for marketing and cannot answer the question on if you are honoring the Pareto principle. Your kickstarter operation should now be looked at as a business. You are advised in any business to do a market research before starting any business.
You can start by weighing interest and having a marketing pool perhaps you want to have the sales funnel way. It is however not a sales funnel because nothing is being sold but there are pointers that explain how it works.
In case you are looking at making the available leads to be potential backers and also convert serious backers from those who are still undecided the Pareto rule should be in application.
The first part should be the landing page which should contain details of your services or products briefly. Establish from the potential backers if they are interested in backing you up the next time you will have a kickstarter campaign. Find out if they are comfortable receiving an email about the information.
Next is to have an ad that is linked to your landing page as an advertising campaign and this can a way of getting ideas from your would be backers through the PPC campaign.
If you are conversant with how to crowdfund with the current trends by now you have a campaign kickstarter facebook group. Getting help on how to improve your product should be the sole purpose of the group. If backers feel that their take is important in a campaign they are able to sell your products or services more.
Finally, focus not on the Pareto rule, the facebook group and the sales funnel approach but shift the attention to your backers.