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Trade Show Booths’ Success Tips You want to get a positive return of investment from your trade show booth considering the amount of time, effort and money you spent setting it up. A one-of-a-kind trade show concept and promotional plan can make your exhibit stand out from a sea of exhibitors. You need to have a novel and inspired marketing strategy that will make your display area distinct from the others and draw in the crowds. A good first step to doing this is by attending events within and outside of your industry, and identifying and weighing new marketing concepts. Go around a trade hall and observe what the others are doing with their exhibits. Take note of the booths that bring in a steady crowd and talk with the staff about their modus to entice prospects. So how can you attract booth traffic to where you are?
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To make a good first impression, use a large signage and strong graphics in your display area. You may want to invest in tall hanging display signs above your booth area so people can locate and find where you are. Hanging signs that are shaped uniquely can likewise draw people’s attention. Below, use the trade show flooring as a marketing tool by imprinting big and appealing promotional offers on the tiles and carpet. Make sure the text is facing the aisle so visitors can instantly and conveniently see your message as they walk by.
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You can hold raffles and fun games related to your industry which are more interesting than the brochures your competitors are handing out. Those who want to win a prize may register and receive a ticket with your company information imprinted on it. The sign-ups can be included in your mailing list after the event. To attract foot traffic, you may want to feature a magician or entertainers who can include your product information in their performance and complement your sales. How about a professional shoe shine service so your staff can talk to prospects about your company while their shoes are being polished? You can likewise use a wireless charging station in your booth to gather lead information from those charging their mobile phones. People love taking pictures and so have on standby a photographer who can take picture of attendees in front of your logo. Knowing that people have a tendency to keep their photos, the pictures with your logo will continuously promote your business long after the trade event is over. The photos can also boost your company’s social media presence as you can tag the visitors on the pictures and post them on social media channels to be seen by all of their friends.