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Verifying Emails for Business Campaigns

The use of emails to publish information to a number of subscribers in a very limited time frame is gaining popularity these days. Usually, businesses that use this mode of marketing get the email lists from users who are willing to leave their email addresses on the businesses’ websites. Usually, businesses can trust certain clients to provide their correct email details on the websites. However, in some cases, customers may fail to do so and this leads to your email list having many unnecessary email addresses.

When marketing campaigns are communicated via such invalid addresses, the mailer receives failure notifications and their campaign will not reach the intended audience. Rectifying such an error is usually hard. Although the error cannot be easily corrected, it can be prevented by ensuring that clients submit valid addresses.

The above can be done by ensuring that the inputable fields on your websites have email validation functionality built into them. Using the right development constraints, websites can be created to validate a field for an input that complies with the syntax for valid email addresses. This is the first and the easiest step of validating what addresses go to your email list.
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The step highlighted above on its own, however, is not enough to check the genuineness of an email address since all it does is to check the syntactical errors in an email address. Despite the fact that it checks the syntax of an email address, a spam bot can be used to input data that comply to email address syntax but that doesn’t reflect an actual email addresses. In such a scenario, sending emails to such lists will permanent fail with errors that the addresses do not exist. As a result of that, there is a necessity to do a verification process on the genuineness of an email address input by the user. Email address verifiers are available and these can be incorporated into your website on top of the above features to assert the genuineness of an email address given by the client.
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Email verification software usually send an actual email to the given address to ascertain that it exists before it can start receiving marketing campaigns. After that, the clients will have to visit the web address specified in the link for them to activate their email addresses in order to start receiving the email campaigns. Some verification software also send test email address to the input email address to check the authenticity of the supplied email address. Here, the emailer will be polling the receiver for a successful handshake between the sender and the receiver of the test email sent. Immediately after a response of success is received following the sending of a test email, the business can include the email address of the client on their mailing list and start publishing their campaigns to the client accordingly.